Hi. I’m Becca.
I’m a freelance Creative Director/Copywriter based in LA.
I think the difference between “traditional” and “nontraditional” advertising has nothing to do with the media we use and everything to do with how we use it.
I’ve worked with clients like e.l.f., NBCUniversal, Hershey’s, Harmless Harvest, Visible (a Verizon brand), Nestle, and Orangetheory Fitness. I’ve led everything from 360 campaigns to TikTok launches to experiential activations, creating unexpected moments like intentionally misspelled billboards and free bowls (of yogurt) for 4/20. All while raising a wonky-eared cat named Huey.
I’d love to tell you about him.
And myself.
Let’s talk.
818 481 1420