free bowls for 4/20

When the brief is, “Orchestrate a PR moment that will make dairy-free yogurt culturally relevant,” out-of-the-box thinking gets you something that’s a bit more…bowl-shaped.

We seeded the idea that Harmless Harvest would be giving away free bowls for 4/20 with influencers, then paid it off on the day with giveaway bundles. We included everything needed to build a munchies-worthy bowl of dairy-free yogurt—and even dropped in pink grinders and matches for, ya know, actual bowls.