everything sucks rn

Ask a bunch of teens (which we did with Truth), and they’ll tell you some version of the following: sh*t sucks right now. Their fave way to deal with that early onset existential dread? Sucking on vapes. So…how do you get a generation grappling with some pretty real stuff to reconsider their chosen mode of catharsis? You give them a better release. One that’s more about exhaling than it is about inhaling. Welcome to “Everything Sucks Right Now,” the multi-part TikTok show I concepted & prepped for execution by the agency’s full-time team.

First, we partnered with a team of influencers to get teens submitting vents via text or voice note (SMALL handful below).

Then came the weird af show—hosted by influencers Vincent Marcus and Christian Vierling—created around the vents gathered in phase 1.